The Collective Live like you’ve never lived before Business Challenge The Collective brings together the best of communal living with the privacy of your own apartment. But awareness of the benefits of co-living were low and brand awareness of The Collective even lower. Insight The Collective is more than a great place to live, it’s somewhere you can live like you’ve never lived before. Idea A rallying cry to live how you want to live, whoever you are, wherever you are from.