Launch of a new fitness marketplace

Business challenge

In the fast growing fitness training market (worth £4.7 billion in the UK), technology can help dramatically improve the way both personal trainers and individuals connect.


If you’re a trainer it can be hard to meet new clients. If you’re trying to get fit, it’s easy to get stuck in a rut and not try new things.

The idea

Go:Do – a new fitness marketplace that encourages users to discover new ways to get fit in their local community. We developed the business proposition, brand identity, naming and app design ready for UK launch to trainers and customers in early 2018.