WHAT CAR? BRAND EXTENSIONS

Business challenge
What Car? has long been known as the trusted guide for car buyers in the UK. How do we build on this trust in the brand to provide further services to drive down the cost of motoring for UK drivers and grow revenue for this business as magazine sales and ad revenue are in decline?

Solution
We worked closely with What Car? to develop and launch a series of products that offer added value to UK motorists, whilst driving revenue and strengthening the brand’s position as a consumer champion. These products, including advice on reducing prices of new vehicles, extended warranties, leasing and insurance, mean that What Car? is no longer just a publisher, but a trusted intermediary – selling quality endorsed products to car buyers and owners, enabling them to make informed purchase decisions and continue to drive down the cost of motoring.


 

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Advertising, Content, Digital