How to sell the England vs Bangladesh Test match when it was predicted to be a walkover for England?
Lord’s is geographically and socially removed from Bangladeshis in London.
Take Lord’s to the Bangladeshi community in London (in the form of The Bangladeshi Tigers ‘Roar booth’).
Connected Lord’s with a new audience
Smashed ticket sales target of 12,000, with 72,279 sold, and £1.2 million ticket revenue generated
The campaign won multiple effectiveness awards: Silver DMA & Sports Industry Award (against Nike & Adidas)