Thomas Cook Airlines

Business challenge
Define Thomas Cook Airlines as the carrier of choice from Manchester. Drive sales of flights to destinations in the USA. And communicate the airline’s mission of ‘minimising drag and maximising lift’ for passengers.

Insight
Rather than spend time traveling to London airports, Thomas Cook Airlines passengers can fly direct from Manchester and have more time to do the things they want to do.

The idea
Less travel time means more fun time in the USA for the good people in North West England.

2015 Thomas Cook Airlines Advertising, Digital