How to launch the Diablo club range to a young demographic when younger golfers weren’t considering Callaway, despite it being the world’s most innovative golf brand.
Selling a golf club is a lot like selling a car – it’s so much easier if you can get someone to test drive it.
The Demon Drive Challenge. Our addictive online game challenged golfers to test drive both clubs by hitting the longest drives across six European cityscapes.
98,711 site visits in the first three months
An average dwell time of 10 minutes plus
48,361 incremental email addresses captured
£450k sales of the Diablo Driver via retail partners