Develop a positioning, brand identity and launch strategy for a unique online charity auction proposition that provides unique experiences and rarities to discerning individuals on behalf of the world’s best charities.
The target customer craves a high-end retail experience primarily, with the knowledge that the money goes to a good cause giving a feel-good factor a secondary driver.
We created a positioning idea and developed a visual identity for the brand of ‘aspirational altruisim’.
A contemporary luxury retail experience becomes the way the brand communicates to high net worth individuals.
Launched April 2015