Everybody knows Hertz as one of the leading global car rental businesses. But they also sell cars. They needed to communicate this little known fact across Europe and put Hertz on the consideration list for those looking to buy a quality used car.
The fact that Hertz sell well maintained, manufacturer warranted cars is one of the auto trades’ best kept secrets.
Expose this well kept trade secret in an unexpected and memorable way.
Over 800,000 views across Europe within a week of launch. The secret is now out (as is Joe’s) for good.