Lead agency for 55 markets in Europe, Middle East & Africa, South America & Australasia
HTC needed to achieve high levels of brand awareness and stature to fuel aggressive sales targets.
Early majority of smartphone buyers were not interested in technology for technology’s sake.
‘Here’s an idea’ – a simple campaign construct to highlight the HTC innovations that improve everyday life.
From 22% awareness to 54% across Europe in the first year
Broke sales target in Europe with 9.5m handsets sold in one quarter
Overtook iPhone sales in Q1 2011 to take top 3 positions of phones in the UK