Global (branding, advertising, digital, social, partnerships & retail)
We developed a new brand positioning – ‘Follow your Convictions’, which led to a refresh of colour, typography and tone of voice and the creation of a communications platform.
This successfully ran globally for three years in communications, integrated communications and engaging retail partners across the world.
How to compete in a crowded market as a relatively new manufacturer, with considerably less heritage and brand awareness?
Modern views of success are built around achievement of goals, not materialistic status symbols as commonly employed in the luxury market sector.
Developed a new brand positioning and communications platform that celebrated those individuals who follow their convictions regardless of convention and circumstance, appealing to a growing audience of discerning luxury buyers.
‘Follow your Convictions’ became the brand platform for four years for both internal and external communications, helping to break into the Asian market, where sales quadrupled.